for Adam · rough numbers, see note below

What do you want done next?

You asked me for three things: national SEO for Monster Iron, a new payment processor for Monster Tires, and to stop the stolen-card orders. All three are on this page, marked ★. Everything else is what I found while I was in there.

Check what you want, skip what you don't, say "not sure" where you genuinely are. Nothing here is final until you send it and I write back confirming. The dollar figures marked "rough" haven't been priced properly yet: treat this as picking scope, not signing a number. Items marked "price to come" are yours to want or skip; the number follows.

Fills in a starting point, every box stays yours to change.

Monster Iron

monstertractor.com

The site is live and paid for. Everything below is new, optional work.

★ SEO campaign

One-time setup, then monthly. This is the national SEO you asked about. Here is what it actually consists of.

★SEO setup: your inventory, readable by Google
$2,400
A real sold/available switch on all 367 machines: sold ones keep their page but show what you do have, and come out of the shop's front page. A price on every machine that Google can read (or "call for price" where that's the honest answer). Your name, address and phone matching your Google listing. Reporting set up so month one is measurable. Before any of it, a written check of what the rebuild didn't measure, so the work starts from facts. One thing I need from you first: whether you want your prices visible to Google at all, or call-for-price on purpose. Pick "Talk me through it" if you're not sure.
Moving your Google rankings across, the Change of Address I said I'd quote: most of it is already done through the redirects. What's left is small and I'll put a number on it in writing, as promised.
Google Business Profile: claim it, fix it, add the call button you asked in May
price to come
Your Google listing has never been claimed and its hours are wrong. This claims it, corrects the hours and website, adds the call button you asked for in May, and sets up a link for asking customers for reviews.
Local listings cleanup
$2,200
Yelp says you're closed, BBB says out of business, YellowPages has a wrong number, and directories where you're missing altogether (Apple Maps). 25 to 35 hours recovering every listing, ending in a sheet of every login in your name.
SEO monthly
rough: ~$400–600/mo
After the setup lands: keeping new arrivals tidy, deepening the pages for the models buyers search, link work (dealer associations, manufacturer rosters, the Chamber), answering Google reviews, a monthly report. Starts after the setup. Without the setup it can only do part of the job, and I'd say so rather than take the money.

Conversion

One-time. More calls and quote requests from the visitors you already get.

Phone number, call button, quote forms, video and reviews pages you asked in May
$1,800
Your May list: big phone number and call button top and bottom, a quote form and shipping-quote form on every machine, financing links, a video page, a reviews page, "Since 2010" in the header, the "Buy & Sell Worldwide" headline, and honest wording on rentals and service. Most of this is on FifthGT's list from May. Settle that with them first, don't pay for it twice.

Security

One-time. Small, and it doesn't wait for the care plan.

Site-down alerts: a text when it goes down you asked
price to come
You asked in September to know when the site is down. This sets up a monitor that texts you, on its own, no plan needed.

Site fixes

One-time. Things I found; none urgent.

Sacramento and California pages, done properly
$600
Two pages rebuilt as live views of your actual inventory instead of essays about Sacramento. Not the other ~139 location pages: that's your decision with the numbers in front of you.
Site speed: faster on phones
$700
Lazy-loading 232 raw video embeds, compressing years of uncompressed photos, and switching off dead settings that load on every page.
Product page tidy: seven things that have never displayed right
price to come
38 pasted spec tables, 21 pages with two headlines, 46 that repeat their title, 15 with no short description, a duplicate heading, the video wider than the photo, and the typo in the site title. Never rendered right, not hack damage.

Website care plan

Monthly.

Care plan
$250/mo
Updates on a schedule with a tested way back, backups proven by actually restoring one, the three things that don't update themselves done by hand, a short written check each month, and someone to call. Month one also closes the loose ends: two-step login and a lock on your GoDaddy account, the firewall's remaining settings, the video plugin's last two small fixes. Cancel any month.

Both sites' care plans together: $500/mo instead of $600 separately, applied automatically if you say yes to both.

Already done, your call

The price-and-video plugin, rebuilt, live since 3 Sep
$650
Already delivered. Genuinely fine either way, your call.

Monster Tires

monstertires.com

This isn't the rebuild we did on Monster Iron. I've never had access to the tire store, so the first step is a look, and the rebuild-or-not decision comes from what it finds.

★ Card fraud and store security

One-time. Stop the stolen-card orders.

★Fraud fixes: address checks, order review, dispute paperwork
$850
What you rang about: which fraud checks your payment company already has that nobody switched on, checking the shipping address against the card, a review step for high-value orders, the paperwork that wins a dispute, and a written answer split three ways (switch this on, it's free; buy this; change how you do this).

With the security audit as well: $2,100 for both instead of $2,250, applied automatically if you say yes to both.

Security audit: read-only, you get the report
$1,400
I change nothing. Is there a card skimmer in your checkout, what's publicly downloadable, who can get in, whether your backups would actually restore, and whether anything has already been taken. You get the report either way.
then: fixing what the audit finds, priced after, not before. Messy-but-clean: roughly $1,200–2,800. Hacked: a different job entirely.

Payment integration

One-time. The new payment company.

★Hooking up the new payment company (Finix)
rough: ~$150–300
You asked for this directly. First item, done first. About an hour: install, keys, a live test and refund, Finix's own address checks switched on, a look at your checkout page for anything that shouldn't be there, and a written record.

Keep Authorize.net open for a few months for refunds and disputes on old orders; don't close it.

Finix will send you a short PCI form to sign; that's yours to sign, I'll tell you what it is.

Moving your customers' saved cards across
price to come
Your customers' saved cards can move from Authorize.net to Finix so nobody has to re-enter one. It's a separate job (Finix exports, I map and update the store). Without it, saved cards stop working the day you switch.

SEO campaign

One-time review, then monthly.

SEO review of the store, written
$950
Which tire searches are actually winnable at your size, what's holding the site back (crawl, product and price markup, titles, speed), as a ranked list with what each fix is worth.
then: the SEO work itself, quoted from the review, not before.
SEO monthly
rough: ~$400–600/mo
Monthly work after the review, on the list it produces. This store's a bigger catalogue than most. Starts after the review; on its own it has nothing to work from.

Website care plan

Monthly.

Care plan
$350/mo
Never had this before. Same five things as Iron's: scheduled updates with a way back, restore-tested backups, the hand-done updates, a written monthly check, someone to call. Cancel any month.

Anything else?

One-time$0
Monthly$0/mo